What a character! : 20th century American advertising icons / by Warren Dotz and Jim Morton ; photography by John William Lund.

Format:

Book

Author/Creator:

Dotz, Warren.

Morton, Jim, author.

Contributor:

Chef Fritz Blank Culinary Archive and Library (University of Pennsylvania)

Culinary Collection (University of Pennsylvania)

Language:

English

Subjects (All):

Advertising--United States--History--20th century.

Advertising.

Commercial art--United States--History--20th century.

Commercial art.

Television advertising.

History.

Symbolism in advertising.

United States.

Symbolism in advertising--United States--History--20th century.

Television advertising--United States--History--20th century.

Stereotypes (Social psychology) in advertising--United States--History--20th century.

Stereotypes (Social psychology) in advertising.

Penn Provenance:

Blank, Fritz (donor)

Physical Description:

131 pages, 1 unnumbered page : color illustrations ; 21 x 23 cm

Place of Publication:

San Francisco : Chronicle Books, 1996.

Summary:

From Mr. Clean to Mr. Bubble, from the wholesome Quaker Oats Man to the mischievous Trix Rabbit, advertising characters are as much a part of twentieth-century America as the familiar products they symbolize. Illustrated with vivid, full-color photographs, and accompanied by a fascinating text, this fanciful volume offers an entertaining look at the history and design of these pop culture icons, with their timeless appeal for consumers of all ages.

Contents:

Introduction

Human Characters

Literal Figures

Animal Characters

Pixies, Elves, and Other Magical Beings

Futurism Comes to Advertising

Cartoons Rule!

Television Personalities

Losers, Nasties, and Cool Cats

Rarity Guide.

Notes:

Includes index.

Local Notes:

Kislak Center Chef Fritz Blank Culinary Archive and Library copy presented to the Penn Libraries by Fritz Blank in 2008.

ISBN:

0811809366

OCLC:

32821152