Strategic change : building a high performance organization / edited by Philip Sadler.

Format:

Book

Contributor:

Sadler, Philip, 1930-

Series:

Best of long range planning ; no. 13.

The best of long range planning ; no. 13

Language:

English

Subjects (All):

Market segmentation.

Marketing research.

Physical Description:

xvi, 202 pages : illustrations ; 24 cm.

Place of Publication:

Oxford, OX, UK ; Tarrytown, N.Y., U.S.A. : Pergamon, 1995.

Summary:

This volume brings together 12 outstanding articles from "Long Range Planning - The International Journal of Strategic Management" dealing with different aspects of the complex process of managing strategic change. Among the issues covered are the development of strategic vision and the creation of a sense of mission, the importance of corporate culture, the role of leadership and the factors affecting successful implementation of new strategies. Case histories are given describing the experiences of companies such as Volvo, Ciba-Geigy, and BP in their effort to become 'higher performance organisations' by the strategic management of change. This is a very timely work, focussing on the major challenges facing management today.

Notes:

Includes bibliographical references and index.

ISBN:

0080425712

OCLC:

32391232