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Media and dependency in South Africa : a case study of the press and the Ciskei "homeland" / by Les Switzer.

Van Pelt Library DT846.C57 S95 1985
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Format:
Book
Author/Creator:
Switzer, Les.
Series:
Monographs in international studies. Africa series ; no. 47.
Monographs in international studies. Africa series ; #47
Language:
English
Subjects (All):
Apartheid--South Africa--Case studies.
Apartheid.
Economic conditions.
Politics and government.
Black people.
Mass media.
Press.
South Africa.
Press--South Africa--Case studies.
Mass media--South Africa--Case studies.
Black people--South Africa--Politics and government--Case studies.
Black people--South Africa--Economic conditions--Case studies.
Ciskei (South Africa)--Politics and government--Case studies.
Ciskei (South Africa).
Ciskei (South Africa)--Economic conditions--Case studies.
South Africa--Politics and government--1961-1978--Case studies.
South Africa--Politics and government--1978---Case studies.
South Africa--Economic conditions--1961-1991--Case studies.
Physical Description:
xiii, 80 pages : illustrations ; 21 cm.
Place of Publication:
Athens, Ohio : Ohio University Center for International Studies, Africa Studies Program, 1985.
Summary:
Switzer looks at how South Africa's communications industry, the largest and most powerful on the continent, promotes dependency among the subject African populations. This study of the Ciskei "Homeland," which has long been a fountainhead of African nationalism and a zone of conflict between blacks and whites, focuses on the privately-owned, commercial press and its role in helping to frame a consensus in support of the political, economic and ideological values of the ruling alliance.
The conceptual framework employed differs from that normally used in communications research. Further, Switzer offers an alternative methodology which attempts to show how researchers can conceptualize the purposes behind news, entertainment and advertising and to measure the extent to which mediated reality does and does not conform to the lives of the people. This work, then, is of interest to workers in communications as well as to those who are concerned with development in South Africa and, indeed, in the entire non-Western world.
Contents:
Theoretical framework 3
Methodology 13
The Ciskei: a case study 15
(1) Perceived reality 15
(2) Mediated reality 27.
Notes:
Bibliography: pages 57-80.
ISBN:
0896801306
OCLC:
11971046

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