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The magazine publishing industry / Charles P. Daly, Patrick Henry, Ellen Ryder.
LIBRA Z479 .D34 1997
Available from offsite location
- Format:
- Book
- Author/Creator:
- Daly, Charles P.
- Language:
- English
- Subjects (All):
- Periodicals--Publishing--United States.
- Periodicals.
- Periodicals--Publishing.
- United States.
- Physical Description:
- x, 310 pages : illustrations ; 23 cm
- Place of Publication:
- Boston : Allyn and Bacon, [1997]
- Summary:
- A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological and economic. Part of the Allyn & Bacon Series in Mass Communication.Media professionals, students, and anyone interested in the magazine industry.
- Notes:
- Includes bibliographical references (pages 295-305) and index.
- ISBN:
- 0205166121
- OCLC:
- 35212770
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