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The marketing plan / William A. Cohen.
Lippincott Library HF5415.13 .C6348 1995
Available
- Format:
- Book
- Author/Creator:
- Cohen, William A., 1937-
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xii, 318 pages : illustrations ; 28 cm
- Place of Publication:
- New York : Wiley, [1995]
- Notes:
- Includes index.
- ISBN:
- 0471580716
- OCLC:
- 30778443
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