1 option
The transnational media corporation : global messages and free market competition / Richard A. Gershon.
Lippincott Library HE7631 .G34 1997
Available
- Format:
- Book
- Author/Creator:
- Gershon, I. Richard.
- Series:
- LEA's communication series
- Language:
- English
- Subjects (All):
- Telecommunication--Case studies.
- Telecommunication.
- International business enterprises--Case studies.
- International business enterprises.
- Free enterprise--Case studies.
- Free enterprise.
- Competition, International--Case studies.
- Competition, International.
- Genre:
- Case studies.
- Physical Description:
- xiii, 226 pages : illustrations ; 24 cm.
- Place of Publication:
- Mahwah, N.J. : L. Erlbaum, 1997.
- Summary:
- The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business.
- Notes:
- Includes bibliographical references and indexes.
- ISBN:
- 0805812555
- OCLC:
- 34798096
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