Making managed care work : strategies for local market dominance / Genie James.

Format:

Book

Author/Creator:

James, Genie.

Language:

English

Subjects (All):

Medical care--Marketing.

Medical care.

Health services administration.

Medical care, Cost of.

Physical Description:

xxiv, 310 pages ; 24 cm

Place of Publication:

Chicago : Irwin Professional Pub., [1997]

Summary:

Making Managed Care Work explores the success factors necessary to win in the managed care arena. This practical guide goes beyond cookie-cutter solutions to offer pragmatic ideas and innovative answers. It presents you with the tools you need to develop a multi-faceted strategy that can address immediate financial tensions while also aligning future goals with current objectives. Making Managed Care Work focuses on the critical dimensions of managed care: business development, integrated delivery network design and new-product/service-line definitions. Reading this resource will provide you with the means to organize your strategy and put your goals in focus. It features methodologies - rules to follow when conducting internal diagnosis and evaluating the financial impact of current business strategies; a matrix - to assist in identifying indicators of marketplace change; and case studies - in-depth descriptions of strategies, infrastructures and accomplishments of providers successfully making the leap to the next generation of healthcare, as well as the faulty rationale, hazards and unseen market forces that have hindered failing providers. You must make decisions regarding acute situations where past experience will not give you the answers for the present or future. Making Managed Care Work provides you with researched, intelligent and valuable information that you can use immediately to strategically position yourself on top.

Notes:

Includes bibliographical references and index.

ISBN:

078631012X

OCLC:

34919673