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The innovation war / Christoph-Friedrich von Braun.
LIBRA T175 .B7313 1997
Available from offsite location
- Format:
- Book
- Author/Creator:
- Braun, Christoph-Friedrich von.
- Series:
- Prentice-Hall international series in industrial and systems engineering
- Prentice Hall international series in industrial and systems engineering
- Standardized Title:
- Innovationskrieg. English
- Language:
- English
- German
- Subjects (All):
- Research, Industrial.
- Physical Description:
- xviii, 286 pages : illustrations ; 24 cm.
- Place of Publication:
- Upper Saddle River, NJ : Prentice Hall, [1997]
- Summary:
- Competition for its own sake is taking its toll on high-tech corporations around the world. At breathtaking speeds, they are swamping markets with torrents of faster and faster new product introductions. But in today's lean and mean economy, with finicky customers and rising pressures to save natural resources, mere novelty is not enough to justify the enormous costs of cutthroat R&D. Christoph-Friedrich von Braun offers a cogent analysis of how we got this way, and several practical suggestions for how we can stop. Taking a historical perspective and a thorough analytical approach supported by numerous case studies, Dr. von Braun provides you the tools to analyze the R&D role in the readers own organization.
- Notes:
- Translation of: Der Innovationskrieg.
- Includes bibliographical references (pages 258-271) and index.
- ISBN:
- 0132681781
- OCLC:
- 34906007
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