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The development factory : unlocking the potential of process innovation / Gary P. Pisano.
Lippincott Library HC79.T4 P57 1997
Available
LIBRA HC79.T4 P57 1997
Available from offsite location
- Format:
- Book
- Author/Creator:
- Pisano, Gary P.
- Language:
- English
- Subjects (All):
- Technological innovations--Economic aspects.
- Technological innovations.
- Pharmaceutical industry--Technological innovations--Case studies.
- Pharmaceutical industry.
- Chemical industry--Technological innovations--Case studies.
- Chemical industry.
- Biotechnology industries--Technological innovations--Case studies.
- Biotechnology industries.
- New products.
- Manufacturing processes.
- Economic development.
- Competition, International.
- Biotechnology industries--Technological innovations.
- Chemical industry--Technological innovations.
- Pharmaceutical industry--Technological innovations.
- Physical Description:
- xii, 343 pages : illustrations ; 24 cm
- Place of Publication:
- Boston : Harvard Busness School Press, 1997.
- Summary:
- When the pharmaceuticals giant Merck reports promising results for a potential "blockbuster" drug, the story makes the evening news. Now, at a time when new product development has become critical to success in so many industries, The Development Factory proves that process innovation - not just product innovation - can be the key to competitive edge. In this multiyear study of pharmaceutical and biotechnology firms, Gary Pisano explores the dynamics of superior product and process development in a highly competitive industry that lives and dies by its R&D and depends heavily on rapid time to market. His work reveals that behind the success of many new product introductions lies the development of novel process technologies that provide lower costs, higher quality, and increased flexibility. Pisano challenges the widely held product-process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also questions the notion that there is a conflict between pursuit of product innovation and pursuit of lower costs, arguing that product development and process development capabilities are complementary. Extending the lessons to a wide variety of manufacturing industries, The Development Factory will guide companies toward unlocking the potential of process development and understanding the patterns of organizational behavior and managerial actions that help create and implement new capabilities over time.
- Notes:
- Includes bibliographical references (pages 323-331) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Class of 1891 Department of Arts Fund.
- ISBN:
- 0875846505
- OCLC:
- 34245613
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