Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry, Jr. editor.

Format:

Book

Contributor:

Sherry, John F., Jr.

Language:

English

Subjects (All):

Marketing--Social aspects.

Marketing.

Consumer behavior.

Communication in marketing.

Physical Description:

xvii, 482 pages : illustrations ; 24 cm

Place of Publication:

Thousand Oaks : SAGE Publications, [1995]

Summary:

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

Notes:

Includes bibliographical references and index.

ISBN:

0803957521

080395753X

OCLC:

31970848