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Advertising and popular culture / Jib Fowles.
LIBRA HF5805 .F69 1996
Available from offsite location
- Format:
- Book
- Author/Creator:
- Fowles, Jib.
- Series:
- Foundations of popular culture ; vol. 5.
- Foundations of popular culture ; 5
- Language:
- English
- Subjects (All):
- Advertising--Social aspects--United States.
- Advertising.
- Popular culture--United States.
- Popular culture.
- Advertising--Social aspects.
- United States.
- Physical Description:
- xviii, 278 pages : illustrations ; 24 cm.
- Place of Publication:
- Thousand Oaks, Calif. : Sage Publications, [1996]
- Summary:
- Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti
- Contents:
- Energizers
- Origins
- Flagrant criticisms
- The dynamics behind the advertisement
- The dynamics of popular culture
- Exchanges
- The surface of the advertisement, composed and consumed
- Deciphering advertisements
- Mixed receptions
- The project of the self
- In perspective.
- Notes:
- Includes bibliographical references (pages 252-265) and indexes.
- ISBN:
- 0803954824
- 0803954832
- OCLC:
- 33245195
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