The PDMA handbook of new product development / Milton D. Rosenau, Jr. ... [and others].

Format:

Book

Contributor:

Rosenau, Milton D., 1931-

Product Development & Management Association.

Language:

English

Subjects (All):

New products--United States--Management--Handbooks, manuals, etc.

New products.

United States.

Management.

Product management--United States--Handbooks, manuals, etc.

Product management.

Marketing--United States--Handbooks, manuals, etc.

Marketing.

Industrial design--United States--Handbooks, manuals, etc.

Industrial design.

Genre:

Handbooks and manuals.

Physical Description:

xix, 636 pages : illustrations ; 25 cm

Other Title:

Handbook of new product development

Place of Publication:

New York : John Wiley & Sons, [1996]

Summary:

With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals - market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as materials on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture. The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level.

Notes:

Includes bibliographical references and indexes.

ISBN:

0471141895

OCLC:

34282304