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Crisis communications : a casebook approach / Kathleen Fearn-Banks.
LIBRA HD59 .F37 1996
Available from offsite location
- Format:
- Book
- Author/Creator:
- Fearn-Banks, Kathleen.
- Series:
- LEA's communication series
- Language:
- English
- Subjects (All):
- Public relations--Management--Case studies.
- Public relations.
- Crisis management--Case studies.
- Crisis management.
- Advertising--Case studies.
- Advertising.
- Public relations--Management.
- Genre:
- Case studies.
- Physical Description:
- xii, 330 pages : illustrations ; 24 cm.
- Place of Publication:
- Mahwah, N.J. : Lawrence Erlbaum Associates, 1996.
- Summary:
- This book shows that if an organization's leaders think and plan for the worst case scenario, they will come out of a crisis in better condition than they would otherwise. It shows individuals how to prepare themselves and their organizations to cope with crises that may occur, and offers strategies and tactics to be used during a crisis. It includes instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress.
- Notes:
- Includes bibliographical references and indexes.
- ISBN:
- 0805819215
- 0805819223
- OCLC:
- 33132412
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