The media equation : how people treat computers, television, and new media like real people and places / Byron Reeves & Clifford Nass.

Format:

Book

Author/Creator:

Reeves, Byron, 1949-

Contributor:

Nass, Clifford Ivar.

Language:

English

Subjects (All):

Mass media--Audiences.

Mass media.

Mass media--Influence.

Mass media--Psychological aspects.

Physical Description:

xiv, 305 pages ; 24 cm

Place of Publication:

Stanford, Calif. : Center for the Study of Language and Information ; Cambridge [England] ; New York : Cambridge University Press, [1996]

Summary:

In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places.

Notes:

Includes bibliographical references and index.

ISBN:

157586052X

OCLC:

34691321