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Customer retention : an integrated process for keeping your best customers / Michael W. Lowenstein.
Lippincott Library HF5415.32 .L69 1995
Available
- Format:
- Book
- Author/Creator:
- Lowenstein, Michael W., 1942-
- Language:
- English
- Subjects (All):
- Consumer satisfaction.
- Customer relations.
- Customer services.
- Physical Description:
- xxi, 179 pages : illustrations ; 24 cm
- Place of Publication:
- Milwaukee, Wis. : ASQC Quality Press, [1995]
- Summary:
- In today's crowded marketplace, the cost of gaining new customers far exceeds the cost of keeping them. A solid customer retention plan can be the difference between a loyal customer . . . and a lost one. Customer Retention offers valuable guidelines for turning current customers into loyal customers--and into reliable sources of profit.
- Notes:
- Includes bibliographical references (pages 165-171) and index.
- ISBN:
- 0873892577
- OCLC:
- 31710364
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