The new financiers / Charles B. Wendel.

Format:

Book

Author/Creator:

Wendel, Charles B.

Language:

English

Subjects (All):

Financial services industry--United States--Case studies.

Financial services industry.

Capitalists and financiers--United States.

Capitalists and financiers.

United States.

Executives--United States.

Executives.

Physical Description:

ix, 342 pages : illustrations ; 24 cm

Place of Publication:

Chicago, IL : Irwin Professional Pub., 1996.

Summary:

In his informal yet vital book The New Financiers: Profiles of the Leaders Who Are Reshaping the Financial Services Industry, Charles Wendel gives you unprecedented access to the leaders in today's financial marketplace. While many at the front of today's financial services industry might qualify as leaders, these 14 were selected for their well-grounded wisdom and unconventional approaches. These trailblazers don't pull any punches as they discuss what works in the financial industry, what should be scrapped and controversial issues such as, "...the irrelevance of banking". Sit at the same table with today's best as they discuss why have traditional sales approaches lost their effectiveness?, complacency is the killer of improvement and success, and how can we keep individual leaders in increasingly team-structured workplaces? The common thread through most of these discussions is the importance of marketing, evidenced as Gene Lockhart, Chairman of MasterCard International, discusses "Redefining the credit card", or Sanford I. Weill, Chairman of The Travelers Group, discusses "Building a Brand Name". Wendel gives you facts combined with opinions, data combined with analysis, and an unusually candid assessment of today's financial services industry, both where it is now and where it is headed.

Notes:

Includes index.

ISBN:

155738908X

OCLC:

34476884