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Internal marketing : your company's next stage of growth / Dennis J. Cahill.
LIBRA HF5415.13 .C25 1996
Available from offsite location
- Format:
- Book
- Author/Creator:
- Cahill, Dennis J.
- Series:
- Haworth marketing resources
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Marketing channels.
- Market segmentation.
- Physical Description:
- xi, 164 pages : illustrations ; 23 cm.
- Place of Publication:
- New York : Haworth Press, [1996]
- Summary:
- Here is a fresh look at marketing a company to its employees as well as its customers. In today's business world, competence is no longer enough in an employee--competent employees are merely a starting point.
- Notes:
- Includes bibliographical references (pages 147-162) and index.
- ISBN:
- 0789060051
- OCLC:
- 32853706
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