The revolutionary mission : American enterprise in Latin America, 1900-1945 / Thomas F. O'Brien.

Format:

Book

Author/Creator:

O'Brien, Thomas F., 1947-

Series:

Cambridge Latin American studies ; 81.

Cambridge Latin American studies ; 81

Language:

English

Subjects (All):

Corporations, American--Social aspects--Latin America--History.

Corporations, American.

Corporate culture--United States--History.

Corporate culture.

Corporate culture--Latin America--History.

History.

Corporations, American--Social aspects.

Latin America.

United States.

Physical Description:

xiv, 356 pages : illustrations ; 24 cm.

Place of Publication:

Cambridge ; New York : Cambridge University Press, [1996]

Summary:

During the twentieth century, American corporations have spread American material productivity and American values such as consumerism and competitiveness around the globe. People in other nations have accepted some aspects of American corporate culture while vehemently rejecting others. The Revolutionary Mission explores this complex process as it unfolded in Latin America in the decades before World War II. Professor O'Brien examines Latin American responses to that culture, which conveyed the promises of material betterment and individual freedom while also emphasizing the cult of the individual, unquestioning acceptance of disparities created by unremitting competition, and values legitimized by functionality rather than historical precedent.

Notes:

Includes bibliographical references and index.

ISBN:

0521550157

OCLC:

183338614