5 options
Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jameison.
LIBRA JK524 .J36 1996
Available from offsite location
Annenberg Library - Reference JK524 .J36 1996
Available
Annenberg Library - Reserve JK524 .J36 1996
Available
Annenberg Library - Reserve JK524 .J36 1996
Available
- Format:
- Book
- Author/Creator:
- Jamieson, Kathleen Hall.
- Language:
- English
- Subjects (All):
- Presidents--United States--Election.
- Presidents.
- United States.
- Advertising, Political--United States.
- Advertising, Political.
- United States--Politics and government--1945-1989.
- Politics and government.
- United States--Politics and government--1989-.
- Physical Description:
- xxvi, 578 pages ; illustrations ; 21 cm
- Edition:
- Third edition.
- Place of Publication:
- New York : Oxford University Press, 1996.
- Summary:
- In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0195089413
- 0195089421
- OCLC:
- 32237405
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.