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Assessing how many customers have really been "won" or "lost" in industrial markets / John U. Farley and David Schmittlein.
Lippincott Library HF5415.M29753 no.95-007
Mixed Availability
- Format:
- Book
- Author/Creator:
- Farley, John U.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 95-007.
- Working paper ; no. 95-007
- Language:
- English
- Physical Description:
- 30 leaves ; 28 cm.
- Place of Publication:
- [Philadelphia, Pa.] : [Wharton School, University of Pennsylvania, Marketing Dept.], [1995]
- Notes:
- "Revised, March, 1995."
- Includes bibliographical references (leaves 28-30).
- OCLC:
- 83161459
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