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The relationship between the marketing mix and share of category requirements / Chitrabhanu Bhattacharya ... [and others].
Lippincott Library HF5415.M29753 no.95-003
Mixed Availability
- Format:
- Book
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 95-003.
- Working paper ; no. 95-003
- Language:
- English
- Physical Description:
- 15 leaves ; 28 cm.
- Place of Publication:
- [Philadelphia, Pa.] : [Wharton School, University of Pennsylvania, Marketing Dept.], [1995]
- Notes:
- "February 1995."
- Includes bibliographical references.
- OCLC:
- 84370296
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