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New product development : the performance and time-to-market tradeoff / Morris A. Cohen, Jehoshua Eliashberg and Teck-Hua Ho.
Lippincott Library HF5415.M29753 no.95-001
By Request
- Format:
- Book
- Author/Creator:
- Cohen, Morris A.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 95-001.
- Working paper ; no. 95-001
- Language:
- English
- Physical Description:
- 36 leaves : illustrations ; 28 cm.
- Place of Publication:
- [Philadelphia, Pa.] : [Wharton School, University of Pennsylvania, Marketing Dept.], [1994]
- Notes:
- "Revised: November 1994."
- Includes bibliographical references (leaves 33-35).
- OCLC:
- 82711957
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