The unmanageable consumer : contemporary consumption and its fragmentation / Yiannis Gabriel and Tim Lang.

Format:

Book

Author/Creator:

Gabriel, Yiannis, 1952-

Contributor:

Lang, Tim.

Language:

English

Subjects (All):

Consumers.

Consumer behavior.

Physical Description:

213 pages ; 24 cm

Place of Publication:

London ; Thousand Oaks, Calif. : Sage Publications, 1995.

Summary:

Consumption and concepts of the consumer sit at the centre of numerous current debates - academic, political and environmental. This highly readable and stimulating book - a "tour-de-force" in the breadth of its coverage and analysis - shows how different traditions of thought have constructed different representations of the consumer. Each of these has its own coherence but rarely addresses alternative positions. A key concern of the authors is to identify, disentangle and juxtapose approaches to contemporary consumption which are seldom found in a single text.

Yiannis Gabriel and Tim Lang present a number of distinctive portraits of the consumer - as Chooser; as Communicator; as Identity-seeker; as Explorer; as Hedo

Notes:

Includes bibliographical references and index.

ISBN:

0803977441

080397745X

OCLC:

34153381