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On creativity in marketing / by Scott Ward.
Lippincott Library HF5415.M29753 no.94-026
Mixed Availability
- Format:
- Book
- Author/Creator:
- Ward, Scott.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 94-026.
- Working paper ; no. 94-026
- Language:
- English
- Physical Description:
- 15 leaves ; 28 cm.
- Place of Publication:
- [Philadelphia, Pa.] : [Wharton School, University of Pennsylvania, Marketing Dept.], [1994]
- Notes:
- Includes bibliographical references (leaf 15).
- OCLC:
- 83654895
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