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Theoretical models of sales promotions : contributions, limitations and a future research agenda / by Jagmohan S. Raju.
Lippincott Library HF5415.M29753 no.94-023
Mixed Availability
- Format:
- Book
- Author/Creator:
- Raju, Jagmohan S.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 94-023.
- Working paper ; no. 94-023
- Language:
- English
- Physical Description:
- 31 leaves ; 28 cm.
- Place of Publication:
- [Philadelphia, Pa.] : [Wharton School, University of Pennsylvania, Marketing Dept.], [1994]
- Notes:
- "August 1994."
- Includes bibliographical references (leaves 28-31).
- OCLC:
- 81216892
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