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Consumer variety-seeking among goods & services : an integrative review / by Barbara E. Kahn.
Lippincott Library HF5415.M29753 no.94-014
Mixed Availability
- Format:
- Book
- Author/Creator:
- Kahn, Barbara E.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 94-014.
- Working paper ; no. 94-014
- Language:
- English
- Physical Description:
- 28 leaves : illustrations ; 28 cm.
- Place of Publication:
- [Philadelphia, Pa.] : [Wharton School, University of Pennsylvania, Marketing Dept.], [1994]
- Notes:
- "June 23, 1994."
- Includes bibliographical references (leaves 24-28).
- OCLC:
- 84623446
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