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Effects of elaboration and feature wording on attribute importance / Cynthia Huffman.

Lippincott Library HF5415.M29753 no.93-013R
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Format:
Author/Creator:
Contributor:
Series:
Language:
English
Physical Description:
35 leaves : illustrations ; 28 cm.
Place of Publication:
[Philadelphia, Pa.] : [Wharton School, University of Pennsylvania, Marketing Dept.], [1993]
Notes:
Includes bibliographical references (leaves 27-29).
OCLC:
81551215

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