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There's something in the air : effects of ambient odor on consumer decision-making / Deborah J. Mitchell, Barbara E. Kahn, Susan C. Knasko.
Lippincott Library HF5415.M29753 no.93-012
Mixed Availability
- Format:
- Book
- Author/Creator:
- Mitchell, Deborah J.
- Series:
- Working paper (Wharton School. Marketing Department) ; no. 93-012.
- Working paper ; no. 93-012
- Language:
- English
- Physical Description:
- 39 leaves ; 28 cm.
- Place of Publication:
- [Philadelphia, Pa.] : [Wharton School, University of Pennsylvania, Marketing Dept.], [1993]
- Notes:
- Includes bibliographical references (leaves 33-38).
- OCLC:
- 81777397
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