Focus group interviews in education and psychology / authors, Sharon Vaughn, Jeanne Shay Schumm, Jane M. Sinagub.

Format:

Book

Author/Creator:

Vaughn, Sharon, 1952-

Contributor:

Schumm, Jeanne Shay, 1947-

Sinagub, Jane

James Hosmer Penniman Book Fund.

Language:

English

Subjects (All):

Education--Research--Methodology.

Education.

Psychology--Research--Methodology.

Psychology.

Focus groups.

Physical Description:

173 pages ; 24 cm

Place of Publication:

Thousand Oaks, Ca. : Sage Publications, [1996]

Summary:

While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.

Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing trial runs' of the techniques discussed.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the James Hosmer Penniman Book Fund.

ISBN:

0803958927

0803958935

OCLC:

33133420