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Marketing channels / Barry Berman.
Lippincott Library HF5415.129 .B47 1996
Available
- Format:
- Book
- Author/Creator:
- Berman, Barry.
- Language:
- English
- Subjects (All):
- Marketing channels.
- Marketing--Management.
- Marketing.
- Physical Description:
- 1 volume : illustrations ; 24 cm
- Place of Publication:
- New York : Wiley, [1996]
- Summary:
- This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.
- Notes:
- Includes indexes.
- ISBN:
- 0471577480
- OCLC:
- 32969037
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