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Comparative synthesis of mass media campaigns for health behavior change / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
- Format:
- Book
- Government document
- Author/Creator:
- Backer, Thomas E.
- Language:
- English
- Subjects (All):
- Mass media in health education--United States.
- Mass media in health education.
- Substance abuse--United States--Prevention.
- Substance abuse.
- United States.
- Physical Description:
- xvi, 166 pages ; 28 cm
- Place of Publication:
- Rockville, MD : Office for Substance Abuse Prevention, [1990]
- Notes:
- "This publication was prepared by the Human Interaction Research Institute under a contract with the Office for Substance Abuse Prevention (OSAP)."--T.p. verso.
- "February 1990".
- Includes bibliographical references (pages 110-160) and index.
- OCLC:
- 78583511
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