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The market response to product line extensions / Bruce G.S. Hardie.
LIBRA Diss. POPM1994.345
Available from offsite location
LIBRA HF003 1994 .H262
Available from offsite location
- Format:
- Book
- Manuscript
- Microformat
- Thesis/Dissertation
- Author/Creator:
- Hardie, Bruce G. S.
- Language:
- English
- Subjects (All):
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Local Subjects:
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Physical Description:
- xii, 279 leaves : illustrations ; 29 cm
- Production:
- 1994.
- Notes:
- Thesis (Ph.D. in Marketing) -- Graduate School of Arts and Sciences, University of Pennsylvania, 1994.
- Includes bibliographical references.
- Local Notes:
- University Microfilms order no.: 95-21042.
- OCLC:
- 187450763
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