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Principles of services marketing / Adrian Palmer.
LIBRA HF5415.13 .P3242 1994
Available from offsite location
- Format:
- Book
- Author/Creator:
- Palmer, Adrian.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Service industries--Marketing.
- Service industries.
- Physical Description:
- xvi, 345 pages : illustrations ; 24 cm
- Place of Publication:
- London ; New York : McGraw-Hill, [1994]
- Notes:
- Includes bibliographical references (pages [331]-340) and index.
- ISBN:
- 0077077466 :
- OCLC:
- 29844748
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