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World-class customer satisfaction / Jonathan D. Barsky.
Lippincott Library HF5415.5 .B37 1995
Available
- Format:
- Book
- Author/Creator:
- Barsky, Jonathan D.
- Language:
- English
- Subjects (All):
- Consumer satisfaction--Case studies.
- Consumer satisfaction.
- Customer services--Case studies.
- Customer services.
- Physical Description:
- xviii, 229 pages : illustrations ; 24 cm
- Place of Publication:
- Burr Ridge, Ill. : Irwin Professional Pub., [1995]
- Summary:
- The ability to continually increase customer satisfaction is a condition for survival in today's business environment. This book gives you the latest hard-hitting ideas and innovative methods to help you meet this challenge. In a concise and entertaining style, Dr. Jonathan Barsky presents clear-sighted analysis and practical applications to the subjects most affecting customer satisfaction. Break-through examples from Wal-Mart, American Express, McDonalds, Marriott, IKEA, and others reveal how these organizations are able to provide World-Class Customer Satisfaction.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0786301287
- OCLC:
- 30436792
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