Marketing in travel and tourism / Victor T.C. Middleton.

Format:

Book

Author/Creator:

Middleton, Victor T. C.

Language:

English

Subjects (All):

Tourism--Marketing.

Tourism.

Physical Description:

xii, 393 pages : illustrations ; 25 cm

Edition:

Second edition.

Place of Publication:

Oxford ; Boston : Butterworth-Heinemann, 1994.

Summary:

This book explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry worldwide. Numerous examples are used throughout the text, drawn from recent practice in several countries. Reprinted five times between 1989 and 1993, Marketing in Travel and Tourism has been thoroughly revised and expanded for this second edition. It includes a new section of seven recent marketing cases contributed by senior marketing professionals.

Notes:

Includes bibliographical references (pages [377]-381) and index.

ISBN:

0750609737

OCLC:

30935788