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Strategic market management / David A. Aaker.
LIBRA HF5415.13 .A23 1995
Available from offsite location
- Format:
- Book
- Author/Creator:
- Aaker, David A.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xv, 379 pages : illustrations ; 23 cm
- Edition:
- Fourth edition.
- Place of Publication:
- New York : Wiley, [1995]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0471309567
- OCLC:
- 30970447
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