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Using secondary data in marketing research : United States and worldwide / Gordon L. Patzer.
LIBRA HF5415.2 .P38 1995
Available from offsite location
- Format:
- Book
- Author/Creator:
- Patzer, Gordon L.
- Language:
- English
- Subjects (All):
- Marketing--Information services.
- Marketing.
- Marketing research.
- Physical Description:
- x, 172 pages ; 22 cm
- Place of Publication:
- Westport, Conn.; London : Quorum Books, 1995.
- Notes:
- Includes bibliographical references (pages [161]-163) andindex.
- ISBN:
- 0899309615
- OCLC:
- 31376213
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