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Communication research measures : a sourcebook / editors, Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher ; associate editors, Michael J. Beatty ... [and others].
- Format:
- Book
- Series:
- Guilford communication series
- The Guilford communication series
- Language:
- English
- Subjects (All):
- Communication--Research.
- Communication.
- Physical Description:
- xvi, 400 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Guilford Press, [1994]
- Summary:
- An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0898622913
- OCLC:
- 28801089
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