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Telecommunications management : broadcasting/cable and the new technologies / Barry L. Sherman.
LIBRA HE8689.6 .S55 1995
Available from offsite location
- Format:
- Book
- Author/Creator:
- Sherman, Barry L.
- Series:
- McGraw-Hill series in mass communication
- Language:
- English
- Subjects (All):
- Broadcasting--Management.
- Broadcasting.
- Cable television--Management.
- Cable television.
- Telecommunication--Management.
- Telecommunication.
- Physical Description:
- xx, 431 pages : illustrations ; 24 cm.
- Edition:
- Second edition.
- Place of Publication:
- New York : McGraw-Hill, [1995]
- Summary:
- A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0070566984
- OCLC:
- 30110676
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