1 option
Leading product development : the senior manager's guide to creating and shaping the enterprise / Steven C. Wheelwright, Kim B. Clark.
LIBRA T56.8 .W47 1995
Available from offsite location
- Format:
- Book
- Author/Creator:
- Wheelwright, Steven C., 1943-
- Language:
- English
- Subjects (All):
- Project management.
- New products--Development.
- New products.
- Physical Description:
- xii, 176 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Free Press, [1995]
- Summary:
- The authors show how the margin for error in new product development has become razor thin. Pre-project planning, they assert, takes the guesswork out of development so that projects run smoothly from start to finish.
- Notes:
- Includes bibliographical references (pages 165-169) and index.
- ISBN:
- 0029344654 :
- OCLC:
- 31374451
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.