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Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior / Art Weinstein.
Lippincott Library HF5415.127 .W45 1994
Available
- Format:
- Book
- Author/Creator:
- Weinstein, Art.
- Language:
- English
- Subjects (All):
- Market segmentation.
- Psychographics.
- Physical Description:
- xv, 313 pages : illustrations ; 24 cm
- Edition:
- Revised edition.
- Place of Publication:
- Chicago, Ill. : Probus Pub. Co., [1994]
- Notes:
- Includes bibliographical references (pages 305-307) and index.
- ISBN:
- 1557384924
- OCLC:
- 29577309
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