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Current issues and research in advertising.

LIBRA HF5801 .C84 1978, 1980-1982, 1984-1986
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Lippincott Library HF5801 .C84 1984-1990
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Format:
Journal/Periodical
Contributor:
University of Michigan. Graduate School of Business Administration. Division of Research.
Language:
English
Subjects (All):
Comparative advertising--Periodicals.
Comparative advertising.
Advertising--United States--Periodicals.
Advertising.
United States.
Advertising--Research--Periodicals.
Advertising--Research.
Genre:
Periodicals.
Physical Description:
volumes ; 23 cm
-v. 13, no. 1/2 (1990).
Continued By:
Journal of current issues and research in advertising
Place of Publication:
Ann Arbor, Mich. : Division of Research, Graduate School of Business Administration, University of Michigan, 1978-1990.
ISSN:
0163-3392
OCLC:
213712274

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