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Multicultural marketing : selling to a diverse America / Marlene L. Rossman.
Lippincott Library HF5415.127 .R673 1994
Available
- Format:
- Book
- Author/Creator:
- Rossman, Marlene L.
- Language:
- English
- Subjects (All):
- Market segmentation--United States.
- Market segmentation.
- United States.
- Minority consumers--United States.
- Minority consumers.
- Physical Description:
- ix, 178 pages ; 24 cm
- Place of Publication:
- New York : American Management Association, [1994]
- Notes:
- Includes bibliographical references (pages 169-170) and index.
- ISBN:
- 0814450717
- OCLC:
- 29359247
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