The rise and fall of strategic planning : reconceiving roles for planning, plans, planners / Henry Mintzberg.

Format:

Book

Author/Creator:

Mintzberg, Henry.

Language:

English

Subjects (All):

Strategic planning.

Physical Description:

xix, 458 pages : illustrations ; 24 cm

Place of Publication:

New York : Free Press ; Toronto : Maxwell Macmillan Canada, [1994]

Summary:

In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the process that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron--that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically.

Notes:

Includes bibliographical references (pages [417]-443) and index.

ISBN:

0029216052 :

OCLC:

28675146