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Entry strategies for international markets / Franklin R. Root.
Lippincott Library HF1416 .R66 1994
Available
- Format:
- Book
- Author/Creator:
- Root, Franklin R.
- Language:
- English
- Subjects (All):
- Export marketing.
- International business enterprises--Management.
- International business enterprises.
- Physical Description:
- xii, 324 pages ; 24 cm
- Edition:
- Revised and expanded.
- Place of Publication:
- New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, 1994.
- Notes:
- Includes bibliographical references (pages [315]-319) and index.
- ISBN:
- 0029269032
- 0029269040
- OCLC:
- 29255394
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