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Stochastic models for forecasting and diagnosing new product performance : an application to the motion picture industry / Mohanbir Singh Sawhney.
LIBRA HF003 1993 .S271
Available from offsite location
LIBRA Diss. POPM1993.208
Available from offsite location
- Format:
- Book
- Manuscript
- Microformat
- Thesis/Dissertation
- Author/Creator:
- Sawhney, Mohanbir Singh.
- Language:
- English
- Subjects (All):
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Local Subjects:
- Penn dissertations--Marketing.
- Marketing--Penn dissertations.
- Physical Description:
- ix, 210 leaves : illustrations ; 29 cm
- Production:
- 1993.
- Notes:
- Thesis (Ph.D. in Marketing) -- Graduate School of Arts and Sciences, University of Pennsylvania, 1993.
- Includes bibliography.
- Local Notes:
- University Microfilms order no.: 93-31836.
- OCLC:
- 244970090
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