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The marketing research project manual / Glen R. Jarboe.

Lippincott Library HF5415.2 .J37 1993
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Format:
Book
Author/Creator:
Jarboe, Glen R.
Language:
English
Subjects (All):
Marketing research--Methodology--Handbooks, manuals, etc.
Marketing research.
Marketing research--Methodology.
Market surveys--Methodology--Handbooks, manuals, etc.
Market surveys.
Market surveys--Methodology.
Genre:
Handbooks and manuals.
Physical Description:
viii, 195 pages : illustrations ; 26 cm
Edition:
Second edition.
Place of Publication:
Minneapolis : West Pub. Co., [1993]
ISBN:
0314012338
OCLC:
28480698

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