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Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard, Jr.
LIBRA P90 .S4414 1991
Available from offsite location
Annenberg Library - Reference P90 .S4414 1991
Available
- Format:
- Book
- Author/Creator:
- Severin, Werner J. (Werner Joseph)
- Language:
- English
- Subjects (All):
- Mass media.
- Communication.
- Physical Description:
- xii, 364 pages : illustrations ; 24 cm
- Edition:
- Third edition.
- Place of Publication:
- New York : Longman, [1992]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0801304636
- OCLC:
- 22907583
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