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Women's market handbook : understanding and reaching today's most powerful consumer group / by Carol Nelson.
Lippincott Library HF5415 .N3495 1993
Available
- Format:
- Book
- Author/Creator:
- Nelson, Carol, 1953-
- Language:
- English
- Subjects (All):
- Marketing.
- Advertising.
- Women consumers.
- Physical Description:
- xvi, 366 pages : illustrations ; 24 cm
- Place of Publication:
- Detroit : Gale Research, 1993.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0810391392 :
- OCLC:
- 249016329
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