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Marketing myths that are killing business : the cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman.
Lippincott Library HF5415 .C5278 1994
Available
- Format:
- Book
- Author/Creator:
- Clancy, Kevin J., 1942-
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xxxv, 308 pages : illustrations ; 24 cm
- Place of Publication:
- New York : McGraw-Hill, [1994]
- Notes:
- Includes index.
- ISBN:
- 0070111243
- OCLC:
- 28587270
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